Zooming In

Zooming In

Designer - Website & ID

Zooming In is a research initiative that explores the relationships between storytelling, film making, multiculturalism and sociology. Developed by Swinburne University of Technology senior lecturers Vincent Giarusso (Film and Television) and Glenda Ballantyne (Sociology), the initiative is a platform for short screen content that reflects the cultural diversity of modern Australia, as well as an access hub for a growing collection of research papers, articles and educational resources.


​


Website

Website interface echos the bold, colourful and playful nature of the initiative at zoomingin.org

Identity Design

Four concepts were presented with the objective of creating a bold, type-based identity that reflected the initiative's focus on screen arts, and celebrating cultural diversity. Originally titled "Zoom In," a design was selected, a style guide was produced, and the website was created along with a range of promotional materials.

Identity Design

Four concepts were presented with the objective of creating a bold, type-based identity that reflected the initiative's focus on screen arts, and celebrating cultural diversity. Originally titled "Zoom In," a design was selected, a style guide was produced, and the website was created along with a range of promotional materials.